• Home
  • About US
  • Contact Us
  • Resources
Search Engine Optimization

Yahoo Introduces New Features in Mail, Messenger and Search Engine Deal With Bing

Posted on 11 September, 2009 | No Comments



Prior to July, no one cared about optimizing their sites to appear high in Yahoo! or MSN organic search results.

They were stuck in obscurity with Ask and AOL.

Thanks to the Yahoo-Bing, deal, however, Seth Besmertnik, CEO and Co-Founder of SEO firm Conductor, says clients are gearing up to approach SEO with Bing in mind.

Together, the companies will have about 30% of the search market, as compared to the 19% and 8% shares they have now.

Yahoo CEO said, “[Readers] only spend about 3 percent of their time on the Internet doing search,” she said.

“The other 97 is being entertained, being informed, communicating with friends … so that’s what Yahoo! is going to do best,” she said to CNBC.

Among other things Bartz said that a very important aspect of the company’s strategy is to arrange content for users so as to become the center of their online life.

For all the hoopla about its blockbuster search and advertising partnership with Microsoft, Yahoo said it planned to keep its feet firmly planted in the search business.

Yahoo executives introduced new features of its search service, which remains independent pending regulatory review of the Microsoft partnership.

But they also said that once the deal is consummated and Yahoo begins to use Microsoft’s Bing for the nuts and bolts of its search service, Yahoo would continue to offer a distinct look and feel to its search results.

Yahoo also unveiled long-expected features in its mail service, and new functionality, including video chat in Messenger, its instant messaging service.

Possibly Related Posts:


Leave a Reply

Search