FaceBook Search Engine Will Be Threat for Google by 2020
These days Facebook.com is one of the biggest technology companies in the World, and it will keep pushing for more data. We call it a “tech company”, not a social media company, because despite Facebook’s primary function as a social, mass media platform, Facebook’s functionality has expanded and its incidence has grown to a level that has become starting to rival more diverse, ever-present companies like Apple, Microsoft Google and Yahoo.
Facebook’s unrivaled search engine and breakthroughs in many different areas, it has become the player to beat in the tech space, and after nearly a decade of running the show, it may have a new, worthy competitor.
Facebook is paving a way forward with innovation and rigorous development. While many of its most forward-thinking functions are still in their infancy, it’s realistic that the company can and will grow to become the dominant force on the scene—and within a short time-frame, too.
Five reasons that Facebook could threaten Google’s position, all of which are entirely achievable by 2020:
Facebook Developing Its Own Search Engine like Google Search – Having made the Debut in May, Facebook subtly introduced a new in-app search feature. Up until late last year, users could use a Bing-powered system to sort through old conversations with friends on the system. However, after breaking the partnership with Bing and introducing its own intra-app search feature, Facebook unveiled an even newer, more powerful search feature.
When making a post in the mobile app, users can search for a link to include in the body of the post—for example, if you’re referencing a specific article, you can use this feature to bring it up rather than relying on a separate Google search app or something similar.
Currently, the search function is limited in capability and only subtly displayed to users. However, Facebook could have plans to roll out a larger, more robust version as it grows more complex in the next few years.
Facebook Search Engine – Facebook Search will be a search tool for the Facebook social network allowing users to find images, photos and graphics from Facebook’s social network even without an account.
Facebook search engine will be powered by the Facebook Open Graph and returns data that will be publicly available. Users can search across posts, photos, people, pages, groups and events without the need to login or have a Facebook account. The search service will features a way to search for images, photos and graphics from the millions of ‘Pages’ that form part of the Facebook social network. Users will be able to find photos and images that have been hand curates by Facebook users.
Facebook Offering Its Own News feed like Google News – Facebook realized something profound recently. Some news articles were getting more clicks from social shares on the platform than they were in direct visits, site browsing, or Google searches combined. So they developed a new way to address this phenomenon.
Rather than publishing off-site and relying on syndication links to attract more traffic, publishers can now feature their work directly and fully on Facebook. Theoretically, this could result in more engagement (since people no longer have to click through to read the rest of the article), but this already poses a serious threat to both Google News and typical Google search results.
Facebook Understanding Its Population Better then Google – Speaking of user preferences, Facebook has always held a secret weapon in its loose competition against Google: deep user knowledge. Google can probably map out your search history and speculate your intentions with certain queries, but Facebook knows how you speak to people. It knows all your friends. It knows your favorite bands and movies, too. And it’s getting better at aggregating this information, learning from it, and applying it in meaningful ways.
Facebook Offering Better, Cheaper Advertising when Google Adwords is costly – Facebook Ads already have a brilliant interface with in-depth metric analysis tools and excellent resources for planning your campaign. Combined with the fact that placing these ads is generally less expensive than placing a similar ad through Google AdWords, it’s no wonder why Facebook Ad Spending is growing.
As Facebook continues to learn more about its population, offer more tools for potential advertisers, and become better known as a digital advertising authority, Google may hit a serious obstacle. Today, Google and Facebook advertising are fairly comparable. In the near future, Facebook may be objectively superior, with better reach, better insights, and fewer expenses.
Facebook & Google working on free Worldwide Internet-While not as relevant to the average consumer, Google and Facebook are already racing in one key application—the provision of free Internet to the entire world.
Offering Internet for free may not seem like the most profitable venture for either company, but there’s great brand power to earn from being the first one to offer it. Here, Facebook is already competing with Google, but it will be a few years before we learn who gets there first.
What does this mean for you, the consumer? For starters, Google isn’t about to slow down its pace of innovation. Facebook’s encroachment will probably spark a kind of technological arms race between the two giants, resulting in more products, more functions, and more capabilities than ever before. If you’re a techie, this is fantastic news—you’ll get even more gadgets and features faster than this past decade’s already incredible pace.
It also means a shift in online marketing paradigms. If Facebook releases its own search engine and users start relying less on Google, the nature of SEO might radically evolve. Similarly, if Facebook starts hosting its own content, content marketers will need to reevaluate their publication and syndication strategies.
Generally, you can think of these developments as good news. It might take some time to adjust to a new landscape of online interactions and consumer technology, but more competitors developing more new features means more new opportunities for entrepreneurs and marketers everywhere.