SEO Tips & Tricks For Better Rankings In 2016In 2016, we should not confuse Onpage SEO optimization with Onsite Search Engine Optimization. Talking about, Onpage SEO, you optimize your content for target keywords. Search Engine Optimization means use of proper heading, keyword placement, content quality, URL structure and many other factors.

SEO is a very unpredictable job because of the several changes and update that take place in the Google algorithm within a period.

The rules for effective Search Engine Optimization (SEO) especially for Google have shifted seismically over the past few years. Experts offer tips on the current state of SEO and how you can use it to maximize your investment on organic traffic/marketing in 2016.

These are few of the many aspects of old Search Engine Optimization (SEO) that have as the most important part of Digital Marketing in future also. META Keywords have lost their importance since Google changed the rules through many algorithm updates, but stil keywords are still an integral part of your strategy as content part.

Research for your perfect keywords through Google’s keywords external tool and choose them as to whether you are going to use them based on how much competition you have and how much reach you can expect for your website.

The importance of Google search engine does not come to end once you get customers on your website either. Google researched that 42% of customers conduct research online while they browse your website. Most visitors use Google search engines (69%) to search something on a particular website then your own website (46%).

Currently Google processing more than 100 billion queries per month, 43% of which are local in nature, it wouldn’t be an overstatement to say that if you want customers to find your website, you need to invest in Search Engine Optimization (SEO).

Now the question is that how can you do extremely well in Search Engine Optimization (SEO) in 2016?

Here are the answers (Tips & tricks for Search Engine Optimization {SEO} in 2016):-

1. Follow these SEO tips for better rankings in 2016
If one Google algorithm set in place this month may not be the same the next algorithm update. It is an always evolving algorithm that encourages Search Engine Optimization experts to always stay on their toes and keep side by side with updates.

As 2015 is now long behind us, it has become more important for specialists to look out for trends that can affect search rankings for their keywords in 2016.

Considering the changes that took place in SEO this 2015, below are trends that you as an SEO specialist must look out for to improve your site performance on search results in 2015.

2. Go Mobile Or Go Home
The mobile market is big. So big, in fact, that Google is still figuring out how to provide mobile users with a better search experience.

The Mobilegeddon update is a step towards this direction, as site owners are encouraged to develop mobile or responsive designs to increase the site’s loading speed on mobile devices. A faster loading site means more chances to retain visitors.

• 4 out of 5 consumers use smartphones to shop. (Source: Convinceandconvert.com)
• 70% of mobile searches lead to online action within an hour. (Source: Socialmediatoday.com)
• Over 1.2 billion people access the web from their mobile devices. (Source: Mobify.com)
• Global mobile traffic now accounts for 15% of all Internet traffic. (Source: Newtarget.com)
• 95% smartphone users have searched for local info. (Source: Adwords.blogspot.com )

Gulshan-Sirohi-Digital-Marketing-Professional3. Social Media Content Will Gain Prominence
In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs.

Already, 76% marketers use Social Media to support and boost SEO, cites an article published at Impactbnd.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs.

Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo.

This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.

For brand names, social media profiles are amongst the top results in search listings. For instance, if you search “Gulshan Sirohi” on Google, the Facebook page, Twitter profile and the LinkedIn page appear as the top listings. The same technique we can use for for establish business as brand.

4. Content Aggregation will get Bigger & Better
According to Digitalcurrent.com, Knowledge Graph, wiki, local, maps, social media, news, images and videos make for 85% of Google search results. These stats indicates that now people look for sources that provide all relevant information for a particular subject or topic that at one place.

A blog published at imediaconnection.com explains that content aggregation is a practical way of finding, collating, amassing, consolidating, presenting, sharing, and displaying content around pre-specified set of criteria to appeal target audience. If you too are planning to do so, make sure that you collect and curate content from different, high-authority sources and display it at one place for your users to see to build your authority.

A great example of content curation is using the humble newsletter, Next Draft by Dave Pell, who has amassed over 160,000 subscribers to his daily email which shares the most interesting stories in business, culture, and tech, an article in Jeff Bullas explained. Another example is Inbound.org which was built by Moz and Hubspot to increase their reach even further.

5. Good Local SEO Means a Great Customer Experience
This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent. So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game in 2016. Check out some stats to know the benefits of ranking in local search results.

• Local searches lead 50% of mobile visitors to visit stores within a day. (Source: Searchengineland.com)
• More than 60% consumers have used local information in ads. (Source: Business2community.com)
• 50% mobile searches are conducted in hopes of finding local results. (Source: Business2community.com)

6. Figure Out Your Keywords
Including keywords in META is becoming less important as Google already made it clear that they don’t give any weight-age to Meta keywords. Google has gotten better about interpreting meaning. It used to be that if you wanted to rank for ‘best restaurants,’ you had to say ‘best restaurants’ three or four times. It’s still helpful to mention ‘best restaurants,’ but the semantic meaning is becoming much more important. Now you can just talk about great dining experiences, and the search engines will pick up on it.

You should keep the keyword density to up to 1.5% percent with mix of LSI keywords. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases.

Seventy-five percent of search queries are between three and five words long, so you should write headlines accordingly. The search engines are figuring out that if people search for the word ‘marketing,’ or any one- or two-word query, they don’t get the results they want. To get quality results that are most likely to answer their question, they have to go to three-, four- or five-word queries. As content creators, when you’re thinking about optimization, you have to think about that.

7. Proper META Title & Description
You should add unique and relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. You should create a meta description tag which work as a summary for your blog post. You should limit Meta title in less than 65 character and meta description length to 160 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines.

8. Content Size matters
Longer articles, between 1,200 to 1,500 words, perform better in search, on average. It’s significantly different than it was two or three years ago, when 300 words was a pretty long page. Longer articles are getting more traffic, and they’re ranking higher in SEO, especially for competitive terms. The changes that Google is making, and the reason they’re making these changes, is to make sure they’re sending traffic to pages that delight humans. I suggests breaking up long-form content with subheads, bullet points and images throughout the copy to make it easy for readers to more quickly scan and digest it.

Longer articles perform better in search results because there are more words and images to rank on the page, Shepard says. “People are sharing longer articles on social media more, and linking to them and citing them more. Shorter articles do well sometimes, but on average, longer articles tend to perform better.”

9. Checklist Google search engine {The A-B-C-D of SEO}.
A) Keyword placement:
• Keyword in Title
• Keyword in Permalink
• Keyword in first paragraph
• Keyword in Image Alt tag
• Tweaked Keyword in H2 or H3
• Bold Important Keywords and related keywords
• Italics 1-2 important Keywords
• Outbound Link to relevant high-quality sites
• Internal links to related articles
• Remove all stop words from Permalink
• Add multi-media (Video, Slides, Inforgraphic)
• Longer the content length, better it is. Minimum: 700 words
• Optimize image before uploading (Compress and resize)
• Page loading time
• Use LSI Keywords (Use Google search to find related Keywords)
B) Other things:
• Use Meta title in less than 65 character
• Use Meta description in less than 150 characters.
• If using any Social SEO plugin, make sure to add image for Facebook, Twitter. (Take advantage of social graph)
• Make sure to have social sharing buttons at the end of post or floating social sharing buttons.
• Have related posts after blog posts to lower down bounce rate.
C) Things not to do:
• Not more than 1 H1 tag (Your Post title is H1 tag)
• Don’t repeat H2 and H3 Tag
• Don’t increase Keyword density by more than 1.25%
D) Things to focus on:
• Try to use Keyword in Post Title at beginning
• Use Long tail keywords (You can use up to 65 Character in Post title)
• If writing in evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin)
• Content length: The longer the length of the content, better it is. Though don’t try to uselessly increase the content size.

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