Open SMO Tools: 15 Free Social Media Marketing Tools For SMM
But it’s not always easy to know which tools are worth checking out or how to use them.
Do you want new tools to simplify your social media marketing tasks? Thankfully, we live in a world and time where developers are rectifying that problem!
Now there are plenty of tools so we can update and monitor all of social media accounts in convenient time and from anywhere in the World.
The only downside is that some great tools have been disabled or acquired by some of the major brands. But, that doesn’t mean there isn’t awesome software still available to manage all of your social media accounts.
Here is a list of 15 Free Social Media Marketing Tools For Social Media Marketing 🙂
At its core, Slack is a team communication tool, a robust chat room. And it’s taken on a multi-dimensional role for thousands of teams.
One of these roles is as a link sharing/collecting hub. Teammates drop fun and interesting links into one of the chat rooms for others to check out. It can be a great way to bubble up great content to fill the company’s social profiles.
Piggybacking off the first tool mentioned here, Slater caught the attention of us at Buffer as it’s described as “Buffer for Slack.”
Find a useful link to share. Schedule it now. Post it to Slack later when more teammates are around.
One of the coolest article sharing tools I’ve come across lately is Point, a chrome extension that lets you share stories with your team from any page you’re on.
With the extension installed, you can type the “@” key on any page you’re visiting, and this brings up a simple sharing box where you can add notes and send to different people on the team. Also, you can highlight parts of the article you share, and you can find all your history of shared links easily in the Point popover.
A clean and simple solution for communicating together on social media ideas is Pie, which helps with work chat and focuses on simplicity. You can get set up quickly by adding teammates from your email contacts, and you can share and store content ideas and tips in an easily searchable system.
Trello is a favorite remote work tool of the Buffer team. We use it for organizing blog post ideas, Buffer bugs, team task forces, projects, and so much more.
Another cool use case is as a social media content board.
Facebook Messenger, previously a feature within the Facebook social network, is now a standalone app and website. You can send messages to connections and groups on Facebook through a slick and simple interface.
Doing so as a group proved to be an extremely useful feature and smooth experience for us. Imagine doing the same for sharing cool links and ideas back and forth for your fellow social media sharers.
A full-featured social media management app, Wrike helps organize campaigns and projects, assign tasks, share ideas, and followup on progress. The dashboards support huge teams like PayPal and AT&T and also provide free plans for teams of 5 or fewer.
For file sharing of all kinds—social media images, strategy spreadsheets, in-progress documents, videos, slidedecks, and more—many teams turn to Dropbox. On the free individual plan, you can share folders and files with colleagues as if you were all working from the same, shared desktop. Dropbox also offers a business plan for those who need the extra storage space (we’re talking terabytes), helpful revision history, deeper admin controls, and more.
9. Google Drive
Another favorite of social media teams is Google Drive, where you can collaborate together, live, on the same documents, spreadsheets, and presentations. Some popular docs you might choose to share:
Archive of your social media posts
Spreadsheet of your social media stats
Social media audit
Document with your brand’s voice and tone
Need some advice from your team on a social media image you’re creating? With Canva, you can share your in-progress images with anyone via email, and others can combine forces with you to design together on the same graphic.
11. Post Planner
Post Planner helps you find the best posts to share on Facebook, with a research-backed recommendation engine and a full image library, not to mention a queue schedule and the ability to work together with teammates.
Basecamp is one of the best project management apps out there, and social media campaigns are a natural fit as projects to manage. You can create your social media project in Basecamp, track progress with a to-do list, comment and share together in the discussion section, and stay on track with the latest happenings with project updates.
This Twitter management tool (the official one from Twitter) now lets you invite contributors and admins to share to your Twitter account for you, via Tweetdeck. You invite as many team members as you’d like and manage their roles as admins or contributors.
Super useful for tracking and monitoring when your brand is mentioned on social media, Mention also lets you listen in as a team, with full access for team members to your brand’s mentions. With this, you can then split up your tasks of follow-up—send a teammate to reply to Twitter, assign a Google+ thread to another.
Enter your website URL and this tool will check to see if your page’s HTML code is optimized for sharing via Social Media. The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. The results represent a rough approximation of what your site will look when shared via Social Media buttons.
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