Mobile Website Optimization TipsThe time of computing is now on very fast speed, with more than 50% of all search queries being directed from mobile devices worldwide, how well you integrate the prototype shift will play a fundamental role in decisive the future of your online business.

The share of mobile in online business has already increased with the rollout of Google’s recent algorithm update Mobilegeddon –that aims to augment the importance of mobile-friendly websites in organic search results.

Given the increasing inclusion of mobile devices in all aspects of online business operations – whether its sales, support, market research, marketing or any other core function – mobile SEO has become an crucial marketing process for every modern-day online business, especially B2C websites.

According to comScore, 60% of all internet usage is come from smartphones and tablets. Additionally, over 20% of millennials no longer even use a desktop to access information online. You read that right, they are 100% mobile.

Mobile website optimization affects everything from creating a responsive website to making tweaks to your content marketing program to serve mobile users.

Assumption of Future

Behind every marketing strategy, there is an attitude and understanding that attitude, will either see the project through to success or bring it on its knees. But before we delve into the intricacies of mobile SEO, let us take a quick look at some of the rudimentary SEO facts, often misconstrued by the masses.

a) SEO, if done right, is a long-term investment

b) It is an on-going process, not a one-time event

c) Results may take 2-3 months to start showing up

d) Professional execution delivers better results than DIY

e) Size is inconsequential when it comes to the quality of initiatives

When it comes to selecting a mobile SEO company, beware of the “quick results” bait often used by agencies. Do your own research on the prevailing mobile SEO trends as well as the service providers under your consideration.

There are a number of mobile SEO strategies that you can adopt in your overall marketing campaign, in order to make the most of the smartphone revolution. The magic potion, however, remains the same when it comes to ranking higher on the search engines – a blend of optimal user experience, informative content, and search-friendly architecture.

Why Start Mobile SEO?

A) Approximately 91 percent of the earth’s population has a mobile phone, with 56 percent owning a smart device. Mobile SEO ensures that your website is tailored to deliver the same user experience on all platforms, optimized for the access devices used by visitors.

B) Apps are now the driving force behind consumer activity. According to The US Mobile App Report, mobile apps now account for as much as 7 out of every 8 minutes spent consuming media on mobile devices, which itself is a reason enough to think ‘mobile’.

C) Ranking is still king and the ranking indicators on mobile browsers demand more than the average desktop user experience. That is the reason why mobile SEO becomes a necessity, in order to optimize the receptiveness of your website for Google and other search engines.

D) More than 70% of consumers make their purchases online. Therefore, if you are not focused on achieving high rankings in mobile web searches or providing the same experience across platforms, you are clearly losing out on more than a few opportunities.

E) Approximately 70% of search results on mobile, yield an action within an hour. Thus, by targeting mobile users, you can reduce the overall duration of sales conversion cycles, which is sure to add to the profitability of your business.

Search Engine Optimization (SEO)

Responsive Design: Most savvy web developers and many new website templates are now including responsive website design as a standard offering. If you’ve recently updated your website and don’t want to invest in a complete overhaul to create a responsive website, you can setup a separate mobile site. However, always keep in mind that there are benefits and drawbacks to taking this path.

PageSpeed: Mobile users are searching for content on-the-go. There are some fairly simple best practices that you can implement to improve page load speed including:

Local Optimization: To ensure that your business surfaces in local results, be diligent about making sure that all of your contact information is consistent across the web.

Title Tags & Meta Descriptions: Your mobile audience is working with a lot less screen than desktop users. Try to be as concise as possible when drafting title tags and meta descriptions.

Content Marketing

Think Concise, Not Shorter: Mobile users need content that is scanable and impactful. Remove the clutter and format your content in a way that makes sense for your audience. This doesn’t mean that marketers need to cut down on the length of the content that is being published, but content should be presented in bite-sized chunks that are easy to consume.

Provide Great Imagery: Visual content performs very well on mobile devices. While you may not have given much consideration to blog or long-form content images in the past, here is your opportunity. A well selected image can be the difference between a consumer engaging with your content, or quickly moving on.

Incorporate Videos: Forrester found that when marketers included a video in an email, the click-through rate increased by 200% – 300%. Additionally, eMarketer uncovered that consumers are actually spending more time watching video on mobile devices than on desktops.

Social Media

Mobile Usage: In 2015, there are approximately 1.69 billion social media accounts that are accessed via mobile. When creating and publishing social media content keep your mobile audience in mind.

Mobile Friendly Apps: Many social media platforms offer mobile friendly applications and add-ons that can be easily integrated into brand profiles.

Get Visual: Incorporate visual elements as much as possible into social media campaigns across all platforms. Also, if it makes sense, utilize platforms like Instagram which present a great opportunity to incorporate images and videos into social media content.

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