B2B Tips 2015: Growth Hacking Tools for B2B Digital Marketing
Because of the speedy development of the digital world, marketing tools and strategies will also go through an exponential expansion.
Digital marketing techniques can support B2B marketing well since B2B relationships are rarely about an immediate one-off transaction.
Rather it is about building reputation, demonstrating capability and showcasing credibility.
These Growth Hacking Digital Marketing Tools will help you quickly understand how to make the most of the technique through definitions and recommendations and blog articles covering strategy, best practices and the latest statistics.
Landing pages are extremely important when it comes to converting visitors into customers, so it shouldn’t come as a surprise that it can be difficult to build and test them thoroughly. Unbounce makes this process much easier. With a drag-and-drop interface, the program makes it easy to setup pages and create forms – even if you don’t know a line of HTML code. With the program’s wide variety of templates and seamlessly-integrated A/B testing, Unbounce is one of the best tools out there for turning shoppers into buyers.
As digital marketing is getting obsessed with conversion rates; increasing conversions by a few additional percent can make a huge difference to the bottom line, and that’s where LeadzGen provides an edge. LeadzGen is a cloud-based marketing intelligence tool that automatically tracks your website visitors, finds their company and contact information, turns those visitors into leads, and feeds your sales pipeline. Try this free tool to discover who exactly visited your website and how to contact those prospects.
These days, plenty of marketers talk a big game about big data, but few of them actually use the information they have to make meaningful decisions about their businesses. Maptive gives you an easy way to mine your data by allowing you to upload a spreadsheet of addresses and see them laid out on a custom map. Use this free tool to determine where your products are selling best, uncover the best spots for an upcoming marketing tour or answer any other question you have about the geography of your data.
Online surveys can be dull and robotic – and these dry forms certainly don’t encourage interaction. Instead, Typeform helps you create surveys that are fun, interactive, and enjoyable to look at. The user experience looks and feels great, allowing you to acquire more data through your forms, as well as make the data more useful. With Typeform, you can adjust survey questions fit your brand, as well as use the integrated analysis feature to reveal patterns and trends. Over time, this will help you adapt your message and your product lines so that you continue to grow.
Want to know how visitors are behaving on your site? CrazyEgg shows you where they click, how far they scroll, what they watch, and more. In addition, CrazyEgg’s heat-mapping tools allow you to segment your traffic and determine whether certain design or content elements are resonating more with one group than another. This can give you plenty of meaningful feedback on your site, without having to run dozens of A/B tests. It’s an easy to use, affordable tool that will make a big difference in your messaging and growth.