Buy With Google: Google To Add Buy With Google Button to Search Results
Within the next few coming weeks Google will include a “Buy With Google” button that will help people to purchase any items directly from Google’s search results pages on desktop computers and mobile too.
You’ll see those buttons accompanying sponsored results under a “Shop on Google” heading, they won’t be used for non-sponsored links returned by the algorithm, when you search for products on mobile devices.
If users click on the buttons, they’ll be taken to another Google page where they can choose among sizes and colors, select shipping options and complete the purchase, the report said.
This marks yet another example of Google aiming to be your one-stop solution from everything to finding web pages, to purchasing products, to ordering takeout. Just last week Google introduced a way for US customers to make delivery orders from local restaurants.
However, some major retailers are apparently worried that they’ll get stuck with back-end order fulfillment with no real customer interaction. Since Google wants to remain in good terms with them (they are some of its largest advertisers, after all), it will give shoppers the choice subscribe to their marketing programs.
Google reportedly will let shoppers enter their payment information just once, store it, and automatically load it for future purchases on Google’s shopping pages.
The products will still be provided and sold by the retailer and not by Google. Macy’s is in talks with Google to take part in the launch of the button.
Google also promised them that the product landing pages will be heavily branded with their names and will link to more of their products. The company also won’t take a cut from their sales and will only get paid for every person that clicks their links.
Google will reportedly offer several payment options, “including digital payment methods from other providers,” but it (thankfully) won’t be giving retailers access to payment details. If you input credit card info to make a purchase, the website will save it for future transactions, but it will remain with the company.
The buttons will accompany only sponsored search results, not regular results driven by Google’s basic search algorithm, the report said. At first they will only appear with a small percentage of Google’s search traffic.
Over time, the buttons could help Google expand its search service beyond information and links to also encompass an online storefront. But the program could weaken retailers’ connections with customers.
To help preserve part of that connection, Google will allow consumers to opt in to the same marketing programs they would be exposed to had they bought the item on retailers’ own sites.
As for why the feature will only be available on mobile, well, Google has a plethora of reasons. The biggest one is most likely the fact that more people now perform searches on their phones than on computers.
Instead of taking a portion of the retailer’s sales price, like Amazon and eBay, Google will continue to be paid by retailers through its existing advertising model.