Improve Domain Authority (DA) 2015Rising Domain Authority (DA) of your domain is not like making a cup of tea or coffee. You have to do lots of technical hard work than keep going and have patience.

Domain Authority (DA) is most important factor in Search Engine Optimization (SEO) and to know how quickly you can beat your competitor on the terms of Domain Authority (DA).

Having a good Domain Authority (DA) is necessary to secure a good position in SERP and get massive organic traffic to your website.

You may have seen many times some website’s is ranking better than yours website on most of keywords. But when you checked their page content, it was less unique and have quality than yours.

Surprised how? There is some technical magic behind their website SERP ranking, Off course, Yes it is the magic of Domain Authority (DA). Google gives importance to domains and websites which has high Domain Authority (DA).

Domain Authority (DA) not only help in getting higher search engine rankings and organic traffic to your website, but also you will get lots of offers of advertising, guest posts and sponsored reviews for your website. Having a high Domain Authority (DA) is a win-win deal.

Here are Tips To Boost Domains Authority (DA) of your Domains:-

1.) What is Domain Authority?

Domain Authority is a signal that helps to know the power of a domain name and how well a site performs in search engine results pages. Or we can say that Domain Authority is a rating of website like Alexa rank or page rank. It is short termed as DA. It is developed by MOZ.


We can say.. DA helps to know how easily or hardly we can rank for a particular query in Google. In simple words, Domain Authority shows how much Google trust your website. A website having high DA like 85, 90, 100 rank at no. 1 position as seen in below image.

2.)How is Domain Authority calculated?

There are many major and minor factors behind domain authority calculation. It is based on root domains backlinks, number of total links, Moz Rank, Moz trust, age and popularity of the domain, Search Engine Result Pages and amount of content on your website etc.

Take a Deeper look involved Factors Behind DA

Root Domains Links: Root domains ( links means backlinks which are pointing to your root domains. If you make thousands of link from a single website, it is not going to help you. Create high-quality backlinks from unique domains which points back to your website root domains.

Moz Rank: Moz Rank shows a link popularity score or how a link popular on internet. A web page’s Moz Rank depend on the number and quality of the pages that link to them. Higher quality backlinks is a sign of higher Moz Rank.

Moz Trust: MozTrust is Moz’s global link trust score. It is similar to Moz. But it focus on link’s trust rather than popularity. To get higher Moz Trust, you can get links from homepage of university website or government pages.

Domain Age and Popularity: I think Domain age don’t need any explanation. Right? Domain popularity is another most important factor behind domain authority. It is the comparison of total inbound and outbound links to your website and how your website is performing on Social Media. More inbound links, shares and likes indicate your website is more popular.

Amount of Content: You can increase DA and not get huge no. of high-quality backlinks in few days but off course, you can write high-quality articles and get publish at your website. Putting regularly fresh and unique content is helpful to increase DA. The better you write, more people like share and link to your content.

3.)How to Increase Domain Authority?

Domain Authority depends on domain age, backlinks and website content. You can’t increase domain age it is not in you hand but you can put some unique and fresh content at your site and build quality backlinks. Quality Backlinks means backlinks that come from high authority sites. Backlinks helps to increase domain authority and to deliver targeted traffic to your site. It also helps in search engine visibility. You can’t ignore social media it has great impact to improve domain authority.

Let’s take a deeper look at best ways to improve DA

On Page SEO
Earn Links For Root Domains
Make Sure You have clean link Profile
Create Epic and Linkable Content
Build Strong Internal Linking
Marketing Your Content
Be Patience

1.)On Page SEO

Don’t be fancy to optimize URL structure, robots.txt, meta titles and image alt tag etc. Without optimizing these features well, your website wouldn’t have best SEO so make sure you are following best SEO Practice.

As Moz explains, to improve your domain authority, you need to work out at overall SEO including site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, alt tags, keywords, etc.

Ensure your website has user-friendly structure, Some people fill your website with their add just to earn some bucks and they lose their audience. After some time, they notice, their site has been dead no one is coming to read anything. Then they realize what they have loosed to earn few bucks.

Before you start workout on improving your DA, make sure Your SEO is best.

2.)Earn Link For Root Domain

To get higher DA, you need lots of quality links points back to your root domain. So if your website has not higher DA, focus on creating high-quality links for root domain as compared to blog posts. Getting lots of links from one website id not going to help you to improve DA. You need to gain backlinks from unique domains.

There are several ways to create high-quality backlinks for the website.

1. Guest Posting

You have heard several times Guest Posting is dead. But this is still the most effective technique of creating backlinks and establishing relationship with influencers in your industry. Go with epic and helpful content and do for this establish relationship not for getting backlinks. If you create 500 – 600 words content for guest posting and stuff with keywords, it is not going to help you in improving DA even it can harm you.

You can easily search blogs that accept guest posting in your industry by following foot prints.

Keyword + intitle:“contribute to”
Keyword + intitle:“submit” + inurl:blog
Keyword + intitle:“submission” + inurl:blog
Keyword +“submission guidelines”
Keyword +“guest post guidelines”
Keyword +“accepting guest posts”
Keyword +“contribute an article”
Keyword +“submit content”
Keyword +“guest post”
Keyword +“want to write”
Keyword +“write for us”
Keyword +“add a post”
Keyword +“become a contributor”
Keyword +“guest post by”
Keyword +“submit your post”
inpostauthor:guest + keyword
inpostauthor:“guest blog” + keyword
inpostauthor:“guest post” + keyword

Replace keyword with your niche and keywords. Ex- You want to search beauty blogs, then replace Keyword option with your niche keywords like Beauty + intitle:“contribute to”.

2. Blog Commenting

Blog Commenting is also one of my favorite technique to get quality backlinks and maintain relationships with top bloggers in my industry. You can do same by adding value to their post through blog comments. Everyone love to see comments at their blog. Show love by commenting. Avoid one line comments. Having 10 blog commenting backlinks which add to value (seen in below image) to an article is better than 100 one line comment. Here is a blog commenting sites list with high DA and PA.

3. Social Bookmarks

Social Bookmarking is another great way to get backlinks and traffic to your website. It helps to promote content and reach tp global audience which turn into global traffic. So it is a win – win deal getting backlinks and global traffic.

4. Directory Submission

Some people things directory submission don’t work now a days. But it is not true. There are several users who still use directory sites to search specific websites or blogs. Getting backlink from directory like alltop and dmoz, you think don’t work? Hmm it plays an important role in search engine optimization. But getting a backlinks from top directory sites is very hard.

3.)Make Sure You have clean link Profile

Make sure you have clean link profile. Many people do profile link building using forums sites and some times, they create threads to post their content to get backlinks. In this case, due to self promotion, mostly forum flagged your profile with the spammer label. So if you ever done such type activity, delete that profile or update profile URL which point back to your website. And check your webmaster to make sure, your incoming links are good. If your blog have low quality backlinks, get rid from all of them to rank you website and increase MOZ trust score.

You can use Majestic to check your trust flow. If your website trust follow is more than half of citation flow, your are doing good. If it is not, you are on risk.

Anchor text and citation follow both are important factor to make sure clean link profile.

To do safe link building, use your name or your domain name variations like Update Land, UpdateLand, and Jyoti Chauhan. If you do natural link building, Google will never hurt you. So make sure you use your name and domain variation as anchor text.

4.)Create Epic and Linkable Content

Content is something what in your hand and it has great role in gaining higher DA. Content is backbone of most successful authorty websites, you can simply look any popular websites in your niche, they have Epic Content or Ultimate Guide. User can learn all things from them. In Internet Marketing niche, you can see,, and many others. They all are best known websites in marketing niche. If you give a look to their content, you will found every post in guide in theirself.

When you create Epic content, people love to link you in their article. You can create lots of amazing content to your audience. Produce very detailed content on a topic (like this what you are reading)and try to come with totally unique.

If you are not expert in creating high quality content, you can shoot out a mail to top influencers into your industry regarding to share their view at specfic topic and tell them, this will be an Epic guide of 2000 – 3000 word of a particular topic. I am sure they will can’t say no to you. Everyone love to featured and be popular.

To find what is popular currently in you industry, you can use Buzzsumo. It is my all time favorite tool to find popular content in my industry.

Produce high quality and SEO friendly content, Must read below resources of producing high quality and linkable content.

5.)Build Strong Internal Linking

Build Strong internet linking helps all user, search engine and website owner. A use get all related information what he want at one place and website owner get traffic from one article to several another one if he did strong interal linking. Search engine easily go with relevant page.

Strong intern linking means he offered to use when he need. if you describe social media in the first paragraph and link social media article in last paragraph why user will check your article.

Having a website with lots of more content can help in building more internal linking, more inter-linking is more traffic.

Here are some essentials to keep in mind while inter linking.

1. Use different variations of anchor text like how to increase domain authority, improve domain authority, domain authority etc. I hope you have got my point. Using exact anchor text every time, may be harm you result drop in DA.

2. Offer when a user need.

3. Build a specific no. of links within an article.

Interlinking many posts into single article can be result in overload.

6.)Marketing Your Content

Content marketing is most important thing which can help you to earn more trust and more sales also. After creating Epic content, now time is to reaching out to audience. No source is better than Social Media to promote your content. Everyone is hanging on Social Media. Social Media have great impact in building brand and drive massive traffic. For a new blog to gain search engine trust is not an easy job but creating high-quality articles, you can easily gain trust to your audience and people into your industry.

If you have published expert roundup post, shoot out a mail to all experts and tell them you have published articles. They all will happy to comment at your blog and even will like to share with their audience.

We all know Social Media is very time-consuming but we can’t ignore social media due to its importance.

7.)Be Patience

If you are doing exactly what I have explained above, surely your website domain authority will rise. As I already told you domain age is also an involved factor behind DA. I tested site having more domain age having higher DA. But it doesn’t mean domain age automatically boost your DA.

If you follow all steps which I described above property, as time will grow, your DA will shine. Due to lack of any essential of improving Domain Authority like Fresh content, Proper SEO, clean link profile, lots of natural links from unique domains, you can lose Your DA. Grow to take with together.

4.)How to Check Domain Authority?

To improve your website domain authority, you need to track timely and to know how your work is going to help you to increase domain authority. If your domain authority is going down, you are doing wrong and you need to implement your strategy again. If you are seeing an increasement in your domain authority, you are doing great. Congrats 🙂 Keep doing.

Domain Authority Checker Tools

There are several domain authority checker tools available online. I have selected 5 best domain authority checker tools tested by myself to make your work easy. You can easily check domain authority by entering your website URL.

1) OSE: Open Site Explorer(OSE) is my favorite tool to check domain authority and for other tasks. I always use this. It is very user-friendly. You need to put your website URL and click on search button as seen in below image. All done. You will see complete metrics including domain authority, page authority, just discovered backlinks, established links and page social metrics. Page social metrics is only available for MOZ Pro subscriber.

2) SmallSeoTools: SmallSeoTools is another good domain authority checker tool. You need only put your website URL and click on Check Button. All done. It shows exact domain authority, page authority, linking root domains, total links and status.

You can check up to 10 domains authority at one time using SmallSeoTools.

3) MozBar: It is one of my favorite toolbar, if you are currently not using this toolbar. I am sure you are going to love this. Using this toolbar, you can check domain authority of any website which you browse … only with a single click… at Moz bar symbol. And even all those website who are coming at top when you are searching in search engines.

4) BulkDaChecker: BulkDaChecker is good domain authority checker tools for those who want to check mulitple domain authority in single go. You can check upto 200 domain authority in single go. Best feature of this domain authority checker tool what I like is downloading CSV files of records and checks. This feature helps me to save more time.

5) SeoWeather: SeoWhether is another best domain authority checker tool. There is no limit you can check upto hundreds of thousands domains’ domain authority by single click. It shows DA, PA, PR and IP Address. It also offer feature of downloading CSV files. So you don’t need to waste time to note one by one. Only click on Export to Excel option, it shows at bottom of table and all done.

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