Social Media Status 2015As the world digital population continues to embrace social media, the ways we use the social networks are becoming clearer. Artificial intelligence in social media adds other dimensions to humanity has already arrived but we just don’t notice it.

Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush.

Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future.

The rise of non English speaking social networks in China and Russia, such as Qzone, are producing large social networks that exceed Twitter, Instagram and Google+. The traditional social networks as we know them are not the only games in world wide social web town!

The Importance of Statistics :-

Statistics are used to make important decisions and social media statistics, facts and figures are often used to justify new media marketing strategies and tactics to the digital marketer.

The social media landscape changes rapidly and keeping up with the latest numbers is an essential part of continuing to make your marketing relevant and focused.

So what are the social media facts and statistics in 2015 that are worth checking out?

Social web demographics :-

Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web.

So some questions. Which age groups are using social media, what countries are big Facebook users and what percentage are using mobile to access social media?

This is the who and the where of social media users.

72% of all internet users are now active on social media
18-29 year olds have an 89% usage
The 30-49 bracket sits at 72%
60 percent of 50 to 60 year olds are active on social media
In the 65 plus bracket, 43% are using social media
Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
71% of users access social media from a mobile device.

The paradigm of social media only being used by the younger generation should be put to rest now.

Mobile social media facts :-

The developing world has not had the luxury of fixed wire internet from poles and wires. To provide access for the aspirational masses the mobile wireless networks are a fast track to a global world. Put up a tower rather than build an expensive fixed infrastructure.

So the mobile phone has made the web accessible for almost everyone.

In India mobile devices account for 72% of all web site traffic
There are 1.65 billion active mobile social accounts globally
561 million active mobile social accounts are located in East Asia

Facebook facts :-

You may scream at Facebook for its dominance and arrogance. But it can’t be ignored.

Tall poppies are easy targets but the reality is that Facebook has cracked the social network code. It’s the ultimate beta business. Testing features in real time and snapping up online apps that push the boundaries of use experience in a world that is about digital disruption.

There are nearly 1.4 billion Facebook users
47% of all Internet users are on Facebook
4.5 billion likes are generated daily
Nearly 75% of Facebook’s revenue comes from mobile advertising
Direct uploads of user videos to Facebook now exceed YouTube

Twitter facts :-

Twitter is an accidental social network but don’t be fooled. It’s a great brand awareness facilitator.

Twitter has 284 million active users at last count
88% of Twitter users are on mobile
500 million tweets per day

Google+ facts :-

Google saw the writing on the wall but turned up to the party a little too late.

Google+ cost over half a billion to design and develop
363 million users
The +1 button is hit 5 billion times per day

Instagram facts :-

This network is owned by Facebook. They saw that social and mobile was a powerful intersection of synergies. They were right!

Instagram has 300 million users
70 million photos and videos are sent daily
53% of internet users aged 18-29 use Instagram

Pinterest facts :-

Pinterest has made the pinboard a virtual activity. It’s female centric and very visual.

80% of Internet users on Pinterest are female
70 million users are on Pinterest
88% purchase a product they pinned

LinkedIn facts :-

LinkedIn dominates the professional social network segment. It is one of the oldest having started in 2002. Almost the grandfather of social networks.

LinkedIn has 347 million registered members
Total revenue at the end of 2014 was $643 million (a growth rate of 44% over the previous period)
There are over 39 million students and recent college graduates on LinkedIn

YouTube :-

Communication and engagement is much more than talking or writing and the popularity of YouTube is evidence of that. The availability of cost effective high speed internet access is making it easy for people to express themselves via video.

This capability has been displayed by the success of the Old Spice marketing campaign amongst many others.
Some facts and figures:

3rd most visited website according to Alexa
2 billion views per day
It handles 10% of the internet’s traffic
Average YouTube user spends 900 seconds per day
44% of YouTube’s users are aged between 12 and 34
Over 829,000 videos are uploaded every day
Average video duration is 2 minutes 46 seconds

Other social media facts :-

Facebook maybe the biggest and baddest but there are many other social media facts and networks that shouldn’t be forgotten. Both niche and non-English speaking.

Viber has over 200 million users
There are 639 million users on Qzone (China)
600 million users on Whatsapp
Facebook messenger has 500 million users
Wechat is close behind with 468 million users (China)
Snapchat has been valued at close to $20 billion at the last valuation
Snapchat has 100 million monthly users
Russia’s “VKontake” has 100 million users
Social networks will earn $8.3 billion from advertising in 2015
Social Media Facts & Figures

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