SMO Tips 2015: 12 International Social Networks You Didn’t Know Existed
Its create an effect of “Opening of America” when you will see some of social networks, which I want to show you today. Lets start from China – this country was closed for outside guests and their social sites has same strange property.
So – number 1 today is Weibo. Buy the way – Facebook is banned in China, so this networks its china`s Facebook. But interface and conception of this network looks like Twitter microbloging. Today its auditory has 400 000 000 of users, they post more then 1M of messages per day.
On Weibo top 100 users had more then 350M followers combined, so if you have big auditory here you are real-big china-star.
But this network cooperate using eules of the Chinese Government’s policy of internet censorship, so its not so free-mind social media platform.
For business its a great place if you have comtract with celebrity, which make PR of your product – it will help you make a million auditory very well.
Its too analogue of Facebook. Second by popularity social network in China. Here are 170 M registered users and more then 35 M online users per day.
But this network is more like Facebook then Weibo, because here your product PR using shares and comments of interested in it customers.
Douban its another type Chinese social network. It have 53 M registered users and start work in 2001.
As you can suspects – Douban exercises censorship work on rules Chinese Government’s policies. All content of passed through Douban is censored. Experts are unsure whether or not Douban may be banned by the Chinese Government in 2013.
Douban provides an online music, movie, and book database that users can utilize as a recommendation engine. It serves ratings and reviews for both registered and unregistered users. Douban has a high index among intellectuals discussing social issues.
Particularly if your business is in the content industry, Douban provides an opportunity to reach new minds and start discussions about your content. It’s a must-have social network for music, book, or film publishers.
A fast-growing social network with 597 million users and 150 million active users monthly, Qzone is typically used as a blogging and diary platform, much like LiveJournal.
Part of the high loyalty of the platform is due to the popularity of the instant messaging tool, QQ, provided to users. Unfortunately, this is a one-to-one messaging platform, so opportunities for businesses to reach many users via the instant message tool are limited.
If one could divise a way to build a loyal following, it would be a ripe opportunity to send customized instant messages to followers by the popular QQ tool.
Ranking as the 13th most popular website in China, Kaixin is a social network that cannot be ignored.
Kaixin001 offers a 1G online storage platform in addition to Facebook-like qualities. Be careful not to confuse Kaixin001 with other platforms named Kaixin in China, of which there are about a dozen, including some social networks that are imitations of the original.
Kaixin001 is more of a user-focused platform than a business-focused platform. They offer Apps, like online storage, social bookmarking, music, and quizzes that provide functionality. At the time of this writing, I’m not seeing a way to get involved heavily as a business, but that could change with new features. With the userbase that Kaixin001 has, it’s worth watching.
An overt Facebook clone, Vkontakte offers many of the same features as Facebook and absolutely trounces Facebook’s market share in the country, with 54% of the Russian online population spending 20 minutes per day on average, compared with Facebook’s 24.7% market share and only 3 minutes a day on average.
Since Vkontakte allows users to post streaming music or movies, this could explain why the social network is such an outlier when it comes to average time spent per day. Many users are passively using Vkontakte as a media distribution platform rather than actively engaging with the site. At any rate, media consumption means opportunities for advertising.
We see two clear ways to establish a presence on Vkontakte. First, the obvious, businesses can set up a page for fans and make friends. Second, the high use of content means that, if your target audience closely aligns with Vkontakte’s user base, you could make some good advertising purchases here.
With more than 45 million registered users and 10 million daily unique users, Odnoklassniki is a very popular social network in Russia. The name itself means “classmates,” a good indicator of the type of user they primarily service.
Odnoklassniki has a a unique demographic, primarily men under the age of 35 with post-graduate educations earning less than $30,000 a year. The site ranks highly in former Soviet Bloc countries like Kyrgyzstan and Armenia.
Since Facebook and Vkontakte have become more popular, Odnoklassniki’s declining market share hearkens back to MySpace a la 2003. Buyer beware before investing time or effort into building a presence here.
Hugely popular in Brazil, with 59.1% of Orkut’s users hailing from the country, Orkut provides a discussion platform with over 33 million active users.
Orkut is very prone to viruses. At least four major worms have propogated through Orkot in the last six years.
Orkut is primarily a discussion and chatting site where users can create discussions (similar to Quora) that can be responded to by any user on the site.
The discussion platform is great for customer engagement. We recommend that businesses that have customers in Brazil, India, and Japan establish an Orkut profile and begin creating customer-centric discussions.
Taringa, an Argentinian social networking site primarily concerned with link sharing, think Digg with profiles, is one of the largest social networking sites in Latin America.
On Taringa, users are ranked according to the sum of their past contributions. Users increase their rank by receiving the equivalent of Likes on links that they submit. Users who consistently post content that is accepted by the community will be promoted through the ranks. The higher a user’s rank, the more Likes the user is able to give in a day.
Establishing a profile and promoting links of companies and blogs that you support, as well as submitting your own links, can be a great source of inbound traffic.
With reports of more than 20 million registered users, Sonico is a large social networking website in Latin America. On Sonico, users can add friends, manage their personal profile, upload photos and videos, organize events, or play games.
Since Sonico is functionally a clone of Facebook, we recommend establishing a profile and promoting similar types of content to increase engagment and drive traffic back to your site.
Netlog has over 94 million registered users and is popular throughout Europe as well as parts of the Middle East and Asia.
Unique Properties: Because Netlog’s demographic includes people from all over the world, the team at Netlog has established an intense localization algorithm that prioritizes results that are geotargeted and personalized for each member’s profile. This means that user searches typically return individuals local and within the same age range as the user searching.
Opportunities for Businesses: Best used as a personal networking site, Netlog provides few opportunities to market a brand but many opportunities for traditional sales tactics. Start meeting and greeting, tell people what you’re doing and why they need to hire you or purchase services from your business.
XING is a professional social network, competing primarily with LinkedIn and European platform Viadeo. 90% of all pageviews on the XING platform come from Germany, Austria, and Switzerland.
Limited. XING has a very rigid no-spam policy, so it’s best used passively simply by setting up a profile and connecting with other users.