Mobile App Tips- 6 Tips To Build Perfect Mobile App For Shopping Website
With over 1.35 million smartphone apps across iOS and Android, and a rapidly growing tablet market, there’s a veritable sea – nay, ocean – of apps competing for attention. So how do you grow from just another little fish in a big pond, to a superstar?
The key to driving loyal user acquisition, in-app engagement, and revenue is – of course – a great app. But that’s not enough by itself. Other essential ingredients are effective marketing and the ability to measure your results.
Every online marketing or development agency knows this for a fact. The art part is the aesthetics that makes the application visually interesting. The science part is the technical that includes methods, best practices and techniques that integrate functionalities and features that the users will like and probably rave about.
Here are some effective ways that can help you to build interactive mobile application.
1) First impressions is last impression
Having a beautiful, perfectly functioning app will benefit you in terms of ratings and nurturing a strong, loyal user base.
Don’t stop there, though, because it’s also the job of your icon, screenshots, and description text to sell your app and convert clicks to downloads. Be creative and aim for a big impact in a few seconds.
2) Design & build with your user-base in mind
Aside from having short attention span, users are impatient and unwilling learners. We get frustrated easily to the point of getting angry with a substandard application.
Tempting it is for a mobile app developer to design with his or her own tastes and preferences in mind. Unfortunately, any of these will not help the user in completing a task since he or she might have difference needs and preferences than that of the developer’s.
So, think about what the users will want to do while on the app and assist them in completing those tasks in the most intuitive manner possible. With they simply browse, search or play a game? Perhaps, watch a video or read an article? What will it take them to finish the task?
A developer needs to explore the entire experience in a holistic manner. This is one way of ensuring that the needs of the intended users are always met.
It is this design for the user philosophy that should guide every developer especially when making a decision. Give the users what they want and the learning process will surely become an engaging one.
3) Listen, observe & implement
Aside from listening to the voice of the users, listen intently to the voice of your client. More conversations mean becoming a better informed developer you are.
Research the nature of the business including the goals. Examine documents. List down the client’s wishes regardless of how small or unimportant as they may seem to you. This is how a developer should paint an accurate and complete picture of the application.
Listen to the voice of the competitors. Did they make any mistakes before? Are there any missed opportunities? What about gaps that need bridging? The answers to these questions can also inspire and inform the project.
At some points, you will discover that the wants of the clients do not sync with the needs of the users. Be a user advocate. Surely, business objectives must be met. It is your responsibility to meet these objectives, but inform the client about the users’ needs.
Remember that the best mobile applications have a perfect equilibrium between these objectives and needs. Balance well.
4) Categorize the user’s taste
User personas are critical when structuring the app. Look at the app including the contents holistically. Think of yourself as a user then prioritize the contents accordingly. This is one of the secrets of structuring an application around the goals of the users.
Gather insights into the actual behaviors of the users. Categorize based on the personas such as browsers, time killers, content searchers, comparison shoppers, etc. The categories will provide more valuable insights in terms of the reasons they download the app, for what purpose or use and for how long.
In effect, the developer will be better equipped in designing the application around the behavior patterns of the user.
5) Minimize the process steps for better user experience
The less is more strategy needs no further explanation. However, there are many developers who still don’t get it. The secret is cutting down tasks the users required to a bare minimum. Yes, even the three-click rule applies in application development.
Discard the clutter. Clutters are elements that do not necessarily add value. These can only distract and confuse the users. Guide the users by knowing exactly the simplest ways to navigate within the app. This is intuitiveness wherein they would know what will come next even before they click or tap.
Further, think of big buttons and jumbo sliders. Forget about jargons as well. Make the wordings as to-the-point as possible, so it will be hassle-free for the users.
With these in mind, the user will feel more compelled in completing the task on hand. Eventually, you will see an increase in traffic, signups, sales, loyal customers, ROI, etc.
6) Test the advantageous of the user experience
Hitting the bull’s eye at first phase of the development is slim although possible. Design iteratively while gathering more information about the application’s performance.
Get this. Testing is a must, but let others do the qualitative assessment of the app. You can also do the quantitative part such tracking how the app performs and determining the drop off points. You cannot completely and honestly assess your own work since in-house is not an appropriate environment for objective testing. This can only compromise the depth of insights that you are actually looking for in the first place.
To collect real objective assessments, let others do the user testing for you. Then, integrate the lessons into the next iteration.
Take a cue from the tablets. If it is working on a tablet, chances are it will also do so in a smartphone. However, know that grey boxes beneath navigation links do not constitute an appealing design.
What counts are content grouping, visual hierarchy, positioning, spacing and sizing. All of these must be solved in wireframes.
Be reminded that mobile application development has an inherent limitation.
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