Introduction Of Search Engine Optimization (SEO)Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Search engine optimization (SEO) may target different kinds of search, including image search, local search, video search, academic search.

Search engine optimization (SEO) contain some Roles & Responsibilities as following:-

On-Page Optimization:

1) On-Page Optimization

2) Website Review

3) Keyword Analysis

4) Competitor analysis

5) Meta tag optimization

6) Heading tag optimization

7) Optimizing website structure and architecture

8) URL Pattern suggestions

9) Optimization of static as well as dynamic websites

10) Content analysis and optimization

11) Redirections like 301,302 & 404,

12) Use of attributes like canonical and No follow when required

13) Finding and fixing broken links and all the On-Page

Off-Page Optimization:

1) Article submission

2) Directory submissions

3) Classified submission

4) Social bookmarking

5) Press release

6) Comment posting

7) Forum posting

8) Local Business Listing

9) Website ranking analysis and reports

10) Blogger & Word press blog creation

11) Blog posting and promotion

12) Complete analysis of website traffic and keyword performance using Google analytics and Google webmasters

13) Google webmasters for errors in the website and removing the errors

14) XML sitemap creation and submission in webmaster tools

15) Robots.txt files development according to requirement of website

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