Don’t Does SEO Tips – 5 SEO Tips/Techniques You Should Stop Using
When people are doing search engine optimization of their websites, they have to be careful. Few Search engine optimization techniques that used to work will now get you penalized. These Search engine optimization techniques that used to be a waste of time are now crucial.
Now and then, you need to be remembering what to do and what doesn’t for SEO of your website. As it stands today, there are five search engine optimization techniques that I need to advise you about. These five search engine optimization techniques could be hurting rankings of your website.
SEO Technique 1: Spammy Guest Blogging :-
1, Google will crack down on guest post links that are irrelevant to the site’s theme. For example, you think an auto insurance sales links on forbes.com/technology is a good idea? Not going to happen.
2, Google will tighten the penalties on optimized anchors in guest posts. Optimized anchors are always bad, but it’s likely that the penalties will be swifter and harsher on those that appear in guest blogs.
3, Google will increase the algorithmic importance of Google authorship and authority. This is a critical determining factor already. It’s important to keep a pulse on it. In order to look at your own metrics, go to Google Webmaster Tools > Labs > Author Stats. Your personal authority as an author will have an increasing importance upon the validity of your guest blogging.
And if you’re doing any of the following activity with your guest blogging, I recommend that you stop.
Using optimized anchors (more on that below) in your guest posts
Attempting to rank for long tail keywords in your guest posts
Attempting to rank for head terms in your guest posts
Writing irrelevant content in your guest posts
Writing low-quality content in your guest posts
As of now, guest blogging is still a viable option for improving search engine rankings, enhancing brand awareness, and even building your author portfolio. However, you need to be very careful how you execute your guest blogging.
SEO Technique 2: Optimized Anchors :-
For a long time, Search Engine Optimizers used anchor texts with keywords to improve their SEO. The great thing was it worked! But now the days of optimized anchors texts are gone away. Currently, using optimized anchors is like asking for a penalty by search engines.
So what is an optimized anchor text? An optimized anchor text is an anchor text that uses keywords for which you want to rank your website in SERPs. For example, if a website wants to rank for the search term “top mobile phone,” then it would use the anchor “top mobile phone” to link to its mobile phone site or category.
Final result, don’t optimize anchor texts only. I’ve seen optimized anchor texts ruin a website’s SEO through regular algorithmic penalization.
Now the question is, “What kind of anchors do I use?”
There are several types of safe anchors that we recommend:
Naked URLs like this one: www.seosolutionsindia.com
Branded URLs like this one: For more advice on search engine optimization, check SeoSolutionsIndia.
Long phrases like this one: For more advice on search engine optimization, Read valuable tips & articles on Search Engine Optimization, SEM, SEO Online/Internet Marketing, Email marketing.
Links are still important, but their Search Engine Optimization value has more to do with their existence than it does with their anchor texts.
SEO Technique 3: Quantity of links over quality :-
Purchasing of backlinks from other websites is a quick, easy, and pretty cheap method to invite robot to your domain. You can easily find any number of SEO agencies from all over the world who will build a bunch of links for your website.
But that could blacklist or penalize your website, especially if the following is true:
The site that links is penalized.
The site that links has a low Domain Authority.
You receive a large number of such links in a short period of time.
Link building has been and still good way to make money for many SEO agencies. However, any SEO value from link building depends upon the authority and validity of the website that is sending the links back to your website.
SEO Technique 4: Keyword Heavy Content :-
This is old news that keyword padding is bad thing for SEO. This is one of the earliest tricks in the SEO field now.
Here’s how Google defines keyword stuffing: “Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
In spite of the of warnings and consequences of keyword padding, I still see it happens worldwide.
Add a keyword or two, and you’ll gain some rank. Keep adding keywords, and it doesn’t really add much rank benefit. Keep adding keywords, and you’ll start to lose rank.
In other words, keyword stuff and get penalized.
Here are four pieces of advice that will help you avoid keyword-heavy content and produce penalty-free content.
The kind of keyword stuffing that gets penalized is long tail keywords rather than head terms. For example, “San Francisco hotel vacation cheap” is a long tail keyword. Drop that in your content a few too many times, and a penalty isn’t far behind. However, if you have to use the term “San Francisco” quite a few times, that’s okay.
Add more content, not just more keywords. The most important thing about keywords is not how many times they occur. I recommend adding more content — both the number of posts and the length of that content. The more pages you have, the more pages on your site will be indexed. When you have lengthy and substantial content on those pages, you’ll have more reader-focused material and related terms.
Don’t worry about keyword density. Instead, worry about creating really good content for your readers. There was a time when “keyword density” was a big deal. In fact, many SEO writers actually had to run keyword density analyses on their content to make sure that they were in the correct density percentage range. Your goal instead is to shape content for your readers, not the search engines.
Use related keywords. There’s been some confusion (and change) over the use of latent semantic indexing (LSI) with Google. Whatever Google’s current use of LSI, keep in mind that related keywords are important for both avoiding keyword stuffing and improving your search results. For example, instead of using “San Francisco hotel vacation cheap” a dozen times, you would include natural phrases like “places to stay in the Bay Area” or “lodging near Union Square.”
SEO Technique 5: Relying on link-backs instead of content :-
Link-backs, while important, are not the only component of SEO. There is a delusion that merely throwing a lot of links to a site will magically bring massive authority, high rankings, and tons of search traffic.
That’s simply not the case.
Truly effective SEO is about the sum of several parts — not one or two techniques pushed to the extreme.
Think about SEO as if it were a fork. A fork doesn’t work if it has just a single tine. A one-tine fork is a spear. A two-tine fork doesn’t work either. Effective forks have several tines — usually four.
SEO is the same way. In order to be effective, you have to use all four components of SEO:
Links are just part of the solution, not the whole thing. You can rack up a huge link profile, but unless you’re advancing your efforts with content marketing, social signals, and solid onsite optimizing (site speed, UI, etc.), you’re wasting your time and money.